Brand Guidelines
Our visual identity reflects our core mission: bringing clarity, calm, and authority to corporate tax filing. Find all the assets and guidelines you need below.
Logos & Marks
Our logo consists of our distinctive icon and customized wordmark. Always maintain clear space around the logo.
WeFileWeFileColor Palette
Our palette is anchored by "British Racing Teal" to instill trust and calm, accented by warm gold to draw attention to primary actions.
Primary (Deep Teal)
Accent (Warm Gold)
Foreground
Background
Typography
Hyper-legible typography is crucial for financial interfaces. We use a combination of modern sans-serifs and monospaced fonts for numerical precision.
Outfit
0123456789
We make tax filing effortless.
DM Sans
0123456789
Tax filing is inherently stressful and complex. The WeFile interface acts as a calming, authoritative guide.
JetBrains Mono
0123456789
CT600 £1,250.00 / ch_sub_9824
Usage Guidelines
Please follow these basic rules when using the WeFile brand assets.
Do
- Use the provided assets without modification.
- Ensure adequate contrast between the logo and background.
- Maintain generous clear space around the logo (at least half the height of the icon).
- Use the dark background logo on dark imagery or backgrounds.
Don't
- Stretch, skew, or distort the logo proportions.
- Alter the brand colors or apply gradients.
- Add drop shadows, strokes, or other effects to the logo.
- Recreate the wordmark using a different font.